Decorative background image of a laptop
Novus Insights

Common Mistakes to Avoid When Building a Website

by Ryan Humphrey on Feb 17 2023


Building a website can be an exciting and rewarding process, but it’s important to avoid common mistakes that can negatively impact your website’s performance and user experience. In this blog post, we’ll discuss some of the most common mistakes to avoid when building a website.

Ignoring Mobile Responsiveness

With more than half of all internet traffic coming from mobile devices, it’s essential to ensure that your website is mobile responsive. This means that your website should be easy to navigate and use on mobile devices, with fast page load times and responsive design. Ignoring mobile responsiveness can lead to a poor user experience and lower search engine rankings.

Overcomplicating Navigation

Navigation is a critical element of any website, as it helps users find the content they’re looking for. However, overcomplicating navigation can lead to confusion and frustration for users. Keep navigation simple and intuitive, with clear categories and subcategories that make it easy to find content.

Using Too Many Fonts and Colors

Using too many fonts and colors can make your website look cluttered and unprofessional. Stick to a few complementary fonts and colors that match your brand identity and make your website easy to read and navigate.

Neglecting Website Speed

Website speed is crucial for user experience and search engine rankings. Neglecting website speed can lead to slow page load times, high bounce rates, and lower search engine rankings. Optimize your website’s speed by compressing images, minimizing HTTP requests, and using caching.

Failing to Include Clear Calls to Action

Calls to action (CTAs) are important elements of any website, as they encourage users to take specific actions, such as making a purchase or filling out a contact form. Failing to include clear and prominent CTAs can lead to lower conversions and a poor user experience.

Forgetting About Search Engine Optimization (SEO)

Search engine optimization (SEO) is crucial for any website to rank high in search engine results pages (SERPs) and attract more organic traffic. Ignoring SEO can lead to poor search engine rankings and lower visibility for your website.

Neglecting Security

Website security is critical for protecting sensitive user data and maintaining your website’s reputation. Neglecting security can lead to data breaches, malware infections, and other security issues that can damage your website and your brand.


Building a website is a complex process, but by avoiding common mistakes, you can improve your website’s performance and user experience. By avoiding mistakes like ignoring mobile responsiveness, overcomplicating navigation, using too many fonts and colors, neglecting website speed, failing to include clear calls to action, forgetting about search engine optimization (SEO), and neglecting security, you can create a website that engages users, achieves your business goals, and maintains your brand reputation.


Have a question? Send us a message below!